About Econsultancy

Our mission is to help customers transform teams with digital skills training that shapes minds and enhances performance.

About us main

Proven experience.

Transforming your talent.

Since our inception over two decades ago, Econsultancy has been at the heart of the digital marketing and ecommerce community – bringing fresh perspectives, deep insights and the kind of expertise that only comes from living and breathing our subject matter.

We believe that truly transformational growth – of your business, its people and their skills – can only come from having unquestionable expertise behind you.

Our vision

To help leaders build on success and deliver exceptional value for their customers, with talented teams confident in their digital abilities.

Our mission

To provide expertise in partnership with our customers to transform their teams with digital skills training that shapes minds and shifts performance.

1999 ashley friedlein

How Econsultancy began

In 1999, Econsultancy launched as a forum for industry pioneers to ask questions, share ideas and connect with each other.

Founded by Ashley Friedlein, the business produced its first independent research reports in 2001, with the first, Content That Works, setting Econsultancy’s tone for a practical focus on best practice.

Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads: “If Ashley doesn’t know it – it ain’t worth knowing.”

Meet some of our experts

Econsultancy’s digital marketing and ecommerce experts are people who care about bringing you world-leading skills and insight. Here’s who makes us, us.


Laurence Bird

Research Director

As Econsultancy’s Research Director, Laurence Bird leads the content & research strategy and team for Econsultancy’s subscribers.

Previously, Laurence worked in Haymarket’s Strategy & Planning team where she led the insight strategy across the whole group.  She joined Haymarket from AutoTrader, where she led the customer value strategy and insight team for the #1 digital marketplace in the automotive industry.

Earlier, Laurence worked as an independent consultant and held positions at several media, marketing and analytics companies.  She was Digital Research Director at Time Warner where she led the digital insight programme for CNN International globally, including the creation and management of award-winning thought-leadership projects.

Previous to that, Laurence was Vice-President at IAB Europe and Head of Planning & Research at IAB UK where she worked closely with the CEO and Board and acted as a consultant to the online and mobile industries. She also chaired the IAB’s Research Council, led the research & planning team, and managed the Measurement Committee.

Before joining the IAB, Laurence held several positions at Walt Disney International where she provided quantitative and qualitative analysis and conducted and commissioned projects across all product categories, including digital, TV, films, consumer products and theme parks. She was involved in global initiatives focusing on the company’s brand management and strategic planning.

Laurence holds a global top-tier Executive MBA from Imperial College Business School, where she specialised in Strategy, Entrepreneurship and Marketing. While studying, she won the prestigious London Business School Business Plan Competition and consulted for the Beijing Olympic Games.


Ben Davis

Insights Editor

Ben Davis is Insights Editor at Econsultancy. He edits Econsultancy articles and contributes to our reports and events. Ben is interested in emerging technology, UX and brand. He lives in Manchester, England.

Rose Keen

Senior Analyst

Rose Keen is a Senior Analyst and author at Econsultancy, where she helps deliver industry-leading research for the digital marketing industry.

With over 10 years of media and business strategy experience, she has worked across a wide range of industries from automotive and consumer electronics to food and fashion. Her particular interest is the intersection between consumer behaviour, cultural shifts and technology.


Lynette Saunders

Senior Analyst

Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.

Rebecca Sentance

Deputy Insights Editor
Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.
 Away from the blog, she can mostly be found on Twitter.


Julian Smith

Senior Learning Editor

As a Senior Learning Editor and consultant, Julian defines and develops customised learning solutions that help accelerate the digital transformation of Econsultancy’s global clients. He also contributes to the ongoing development of Econsultancy’s multi-touch learning offering.

Julian has spent over 25 years working at the forefront of digital marketing and ecommerce, advising and training clients across sectors on how best to adopt, and adapt to, ever evolving digital media & technology within the marketing mix.

Most of this time was spent within the media agency world (with stints within WPP and Dentsu) where he was responsible for delivering integrated, digital marketing communications plans, consultancy and training within insight & strategy roles.

Stefan Tornquist

SVP, Learning

Stefan manages all of Econsultancy’s research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft and Salesforce.

Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge.

Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.

We partner for success. By delivering on service.

Delivering the goods

From online to in-person, our teams are working behind the scenes to ensure an exceptional training experience that’s delivered on time and on budget. 

With you all the way

We’ll be with you every step of the way. From monitoring learner engagement to tailoring ways to ignite your team’s progress, we are here to help you win. 

An expert touch

Our in-house and cross-industry experts are responsible for guaranteeing our content always hits the mark.

Dedicated contact

You’ll always have a dedicated Econsultancy contact to support you, ensuring your team’s success. 

Learn with confidence

In-field experts support all of our programmes to deliver training programmes tailored to your needs. 

Support when you need it

You’ll receive front-line support for any questions or issues. Always there when you need it. 

Partner with us

We’re on a mission to transform how companies grow by training their digital teams. This is more than just online ‘lessons’; it’s about empowering people to upskill with purpose. Why not get in touch and find out how we can help partner with your purpose, today.

Join the team

We’re always looking for great people to join us. If you’d like to be part of the team, get in touch.