Analyst Sessions

Bringing Econsultancy research to life with virtual and face-to-face presentations from our expert team

Placing your challenges in context

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.

From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.

Included in all Enterprise memberships. 

The structure of a typical session:

– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house

We regularly focus on new core topics, from the latest trends in digital and ecommerce to the skills and behaviours required by marketers to excel in the digital age. Benefit from the knowledge and experience of our highly-regarded industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.

2023 Digital Trends

This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.

Ecommerce Trends and Best Practice

From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.

Marketing Through the Storm

With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.

Getting to Grips with Behavioural Science

From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.

Driving Brand Awareness and Customer Acquisition

Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.

Understanding the Creator Economy

As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.

Customer Centricity and Personalisation

Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.

Meet the analysts

lynette saunders headshot

Lynette Saunders

Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.

Rose Keen

Rose Keen

Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.

portrait of Stefan Tornquist

Stefan Tornquist

Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.

Analyst sessions are exclusively for Enterprise members and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact