Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
Dean Rojas is the co-founder and president of Gassed – a full-service TikTok agency operating in the USA. We spoke with Dean to find out more about his day-to-day role, as well as all things TikTok and social.
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
How TikTok is changing the linear purchase journey with a platform that is community-focused, creator-led and conversational.