Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Latest on Retail
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
At Econsultancy Live, Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China described some of the challenges for Western brands seeking to sell online into China, including how to optimise your existing ecommerce presence to cater to the needs of the Chinese consumer.
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Digital Shift Q3 2022 Chapter 3 – State-of-the-Art Retail
This chapter considers the implications of the latest developments in retail, including ‘quick fix’ drone deliveries, the idea of Amazon-as-a-service and the launch of the first retail media network in the hospitality sector.
The eyecare provider partnered with MG OMD to optimise paid search ad bids, basing it on appointment capacity rather than geo-targeting, to keep the CPA low.
The supermarket partnered with BBH for a social media campaign for its loyalty scheme which drove conversation and engagement This campaign was shortlisted in the Marketing Week Awards 2022
The supermarket chain worked with McCann Manchester on a light-hearted social media campaign which led to its clothing range selling out
Stats on online retail - explore the ISD
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.