Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
From retail media to data partnerships and ‘clean rooms’, FMCG brands have many opportunities to take advantage of second-party data to better target customer or prove the effectiveness of their marketing.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.